That’s why the most compelling public speakers make their key points using anecdotes. And most of us have been hearing stories and learning from them ever since we were babies. Another client is a former coal miner who wanted to start an internet business and get out of mining, but he didn’t know what to sell. One day he was shopping at a Macy’s department store and passed an eye-catching display of crystal figurines. For some reason, the picture of those crystal pieces stayed in his mind.
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Write as though you’re speaking face-to-face. A friendly tone will make you more likable. If your business is new and doesn’t yet have facts, figures and testimonials to support your claims, talk about your goals and describe what you’re doing to achieve them. Think about revisiting your About Us page to add in those numbers once you’ve established a track record. Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors. Your copy must relate to them and address their specific needs.
Answering those questions and more is a tall order, but one you should approach with enthusiasm. After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome. But you’ll need to do it tactfully, and that’s the tricky part. Use your About Us page to introduce yourself to your site’s visitors. We reserve the right to make basic edits to articles.
Avoid mentions of products or services and self-promotion links unless related to the subject. Include at least two high-resolution images, charts, or graphs as long as it’s relevant to the article. By submitting a guest blog, you guarantee that you have the copyright to use the content and images. Interested in publishing an article on the Horseshoe & Co. blog? We love collaborating with other individuals to provide content to our audience that will help them reach their business goals.
We do not accept Copied or plagiarized content on our website. And it is a serious violation of our policy which can lead to permanent deactivation and banning of your account. If we do not accept your post we will let you know by replying to your email. You’ll get a do-follow link in the body of the text. Make sure you own the rights to ALL media used in the content. Suger Mint require content to be written in English and are only open to accepting content which is unbiased and non-promotional.
For their About Us page, the client wanted to include a photo and tell the story of his own dog, which had been the inspiration for inventing the product. As a website copywriter, I’d love to tell you that visitors to your site are most interested in reading your text. However, the truth is, we live in a visual world. Many people skim text, pausing just long enough to get the gist and determine its relevance to their needs.
Links need to be pointing to a blog post on your website. Enterprise League is cited as the original source. Moreover, you guarantee to the owner of the site that your submission doesn’t violate a third party’s legal rights, and that the publication is not liable for your legal issues. Make sure that your articles contain proper heading and subheadings, such as H1, H2, and H3. These headings will help divide the article into sections. Please write in grammatically correct English, formatted in American English.