40% of businesses believe conferences are the most impactful event type for their business objectives. Don’t forget, because events are in real-time, attendees often use social networks to engage with other participants in a live environment. Connect with attendees through Twitter, Facebook, LinkedIn, and so on to generate some buzz for future events.
If you know a city or area will be highly populated due to a game or another event, consider placing a pop-up there that somehow relates to that audience or the event itself. When the Rickmobile hit major cities, people flocked to it to take a picture with Rick’s face and enter the mobile where they could purchase products related to the TV show. Give people the ability to play and compete for something, and you’ll instill in them a sense of accomplishment that makes them more passionate about your industry. To help promote its new photo app, Google took to the streets of Austin, Texas, with a cupcake truck in tow. But people didn’t pay for the cupcakes with dollars — instead, the only accepted currency was a photo taken with said app.
Instead, focus your post on one big insight, a provocative idea, or a quote from the event that you can’t get out of your head. Or, if the event left your mind full of ideas, try a “5 Great Ideas From…” write-up format for your event. We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Event marketing allows you to have real-life conversations with your prospects and develop more meaningful relationships with potential customers. Visually great images that support your opinions, not random stock photos.
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With Vans being a leading shoe line of skateboarders, pop-ups in and near skateparks seem like a natural fit for an experiential marketing experience. Next, the brand created an art installation at Hudson River Park that reflected those same responses. This space, which stayed in the Park for two weeks, encouraged passersbys to read and reflect.
Join Airmeet’s community on Slack, a place where Event Profs & Airmeet users from around the world gather to share ideas, best practices, and more. Liz King also hosts an annual live event in New York called Techsytalk LIVE, where planners can engage with one another in a tech-forward environment. Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Virtual event platforms enable an interactive gathering on the web, allowing participants to be part of a trade show, meeting, conference, or any other event without ever leaving their office.
Consider using games or interactive tools as a way to pique the interest of attendees. The number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. Learn more about how to measure the ROI of your event performance in our recent blog post “How to Measure Event Marketing Performance and ROI.” My customers aren’t engaging with my current marketing tactics. Choosing the right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do. Another important reason businesses choose to participate in an event is to generate leads.